Privacy policy
This privacy policy (this “Policy”) describes how the meowbox family of websites, meowbox Inc. and its affiliates and subsidiaries (collectively, "meowbox," "we," "our," or “us”), collects, uses, discloses, and safeguards personal information that a meowbox prospective or existing customer (“you” or “your”) provides on the Sites (as defined below) or when you communicate or interact with meowbox, including our customer service team (the Customer Expurrts").
This Policy applies to all meowbox websites that link to this Policy, including www.meowbox.com, www.shop.meowbox.com, and www.meowfest.com (the “Sites”).
By accessing the Sites on any computer, mobile phone, tablet, or other device (collectively, “Device”); making a purchase from meowbox; or otherwise communicating or interacting with meowbox, you agree to the terms of this Policy. If you do not agree to the terms of this Policy, please do not use the Sites.
We may modify this Policy at any time and will post the current version on the Sites as further detailed in the “Changes to the Privacy Policy” section below. We encourage you to periodically review this Policy to stay informed about how we are using the information we collect.
1. Collection, Use, and Disclosure of Personal Information
The following table sets forth the categories of personal information we have collected in the preceding 12 months, the source of that personal information, and how we have used and shared such personal information in the preceding 12 months.
|
Category of Personal Information Collected |
Source of Information |
Purpose for Collection |
Categories of Recipients |
|
Contact Information Such as your name, postal address, email address, telephone numbers, or other contact information. |
From you. |
To communicate with you via phone and email; to send you, newsletters, information, promotional materials and other offerings that may be of interest to you; to offer a sweepstakes, contest or other promotion; when you contact our Customer Expurrts to request customer service or support; to complete your subscription on the Sites; and to administer your account with us. |
Our service providers and our co-marketing partners, including select partners that we believe may have or facilitate offers that may be of interest to you. |
|
Pet Information Such as cat name, birthday, and allergies. |
From you. |
To provide you with customized products, services, and offers that may be of interest to you, including add-on individual products (e.g., cat toys) and to personalize our communication with you. |
Our service providers and our co-marketing partners, including select partners that we believe may have or facilitate offers that may be of interest to you. |
|
Subscriber Information Your customer ID number, username, purchase history, information on rewards or other benefits, and reason for ending your subscription. |
From you and from our service provider. |
To administer your customer account and provide you with customized products and offers that may be of interest to you such as add-on individual products (e.g., cat toys). |
Our service providers who administer our subscriber program, and our co-marketing partners. |
|
Purchase & Order Information Contact information, together with purchase details online and in store through e-receipts, order numbers, delivery details, payment details, and any communications we have received about your order or purchase. |
From you. |
To validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, service products you purchased from us, and provide you offers that may be of interest to you. |
Our service providers who process, fulfill and ship orders. |
|
Other Delivery Information Name and address of recipient for delivery, if different from customer’s |
From you. |
To deliver to the person at the address that you have requested. |
Our service providers who process, fulfill and ship orders. |
|
Payment Information Name, card issuer and card type, credit or debit card number, expiration date, CVV code, and billing address. |
From you and your payment card issuer if you make a purchase or sign up for a paid subscription. |
To check that the right person is using the right card or account and meets the requirements of the card brands or account issuers, and to make sure we are paid for what you buy. |
Our service providers who process payments for us and who are contractually required to comply with laws and requirements applicable to payment processing, which may include Payment Card Industry Data Security Standards. |
|
Product Rating Information Such as the Net Promoter Score (NPS), your rating of our products, and the likelihood of your reference. |
From you. |
To measure customer satisfaction and improve our products and services. |
Our service providers who assist with understanding how to improve customer satisfaction and our products and services. |
|
Third-Party Information If you send someone else a communication from the Sites, we may collect information, such as that person's name, telephone number, email address, and/or shipping address. |
From you. |
To deliver to or communicate with the person at the address that you have requested. |
Our service providers, and our co-marketing partners. |
|
Legal Information Fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents. |
From you, the police, crime and fraud prevention agencies, payment card providers, regulators, and your and our professional advisors and representatives. |
To protect you, other customers and our business against criminal activities and risks, and to make sure that we understand and can meet our legal obligations to you and others and can defend ourselves. |
Our service providers who help us with fraud protection and credit risk reduction, and law enforcement and other governmental authorities in accordance with applicable law. |
|
Preference Information Your marketing preferences, your account settings (including any default preferences), any preferences you have indicated, the types of services/offers that interest you, and the areas of the Sites that you have visited or ways that you interact with our Sites. |
From you, from our Site technology’s interaction with your browser or Device and cookies and other similar technologies tracking the pages you visit, the marketing messages you open and the links you follow. |
To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites and provide you with customized Site content, targeted offers from others, promotions and advertising on the Sites, through other third-party sites or apps, via email, text messages, or App push notifications that are offered by us or others that might be of interest to you. |
Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping experiences through the Sites or elsewhere. |
|
Communications Communications we have with you. |
From you. |
To handle your requests, to contact you when necessary or requested, including responding to your questions and comments and providing customer support, and to obtain customer feedback and improve our Customer Expurrts and customer shopping experience. |
Our service providers who assist our Customer Expurrts with customer service. |
|
Voluntary Information Any voluntary information that you choose to provide us with through your communication with us. |
From you and your social media account provider. |
To know you better, to make our communications with you more personal, to learn and improve from your survey feedback, and to understand overall customer sentiment and trends. |
Our service providers who administer surveys and promotions, and our co-marketing partners. |
|
Photographs, Videos, Audio Recordings & Other Biometric Information Such as your photos, pictures, and audio recordings you upload to our Sites |
From you when you upload them to the Sites or otherwise share with us, including through email or social media. |
To use in marketing, including through reports on our social media accounts and to improve our Customer Expurrts. |
Our service providers, and other current and potential customers when we repost photographs in social media posts or use in marketing. |
|
Personalization & Engagement Data Your journey online and how you use our Sites, whether and when you open our marketing emails and respond to our advertisements, what you clicked through on our Sites, and what you purchased. |
From you, from the Sites technology’s interaction with your browser or Device, and from cookies tracking the pages you visit. |
To improve our Sites, products and services, Customer Expurrt team, and customer shopping experience. |
Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience for our Sites. |
|
Device Information Your IP address, internet provider, operating system and browser used, type of Device (such as laptop or smartphone), Device cookie settings and other Device details (such as MAC address and geolocation). |
From you and from the Site technology’s interaction with your browser or Device. |
To make sure the Sites technology works properly with your Device, to make sure you can see and use our intended website on the Device you are using, for analytical and demographic purposes, and to provide offers that may be of interest to you. We also will use this information to protect the security and integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users. |
Our service providers that help us with fraud protection, and third-party vendors and service providers that perform website analytic services for us or enable more relevant offers to you on the Sites or elsewhere. |
|
Browser Information When you use the Sites, some data is automatically transferred from your browser to our server, including your browser type, your operating system type or mobile device model, your viewed webpages, links that are clicked, your IP address, your mobile device identifier or other unique identifier, sites or apps you visited before coming to the Sites, the amount of time you spend viewing or using the Sites, the number of times you return to the Sites, or other click-stream or site usage data as well as emails we send that you open, forward, or click through to the Sites. |
From you and from the Sites technology’s interaction with your browser or Device. |
We will use this information in an aggregated non-specific format for analytical and demographic purposes We also will use this information to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud and unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users. |
Our third-party vendors and service providers who perform website analytic services for us or enable the customization of offers to you to improve your shopping or website experience and the relevance of offers to you on the Sites or elsewhere. |
|
Suspected Crime Information Details of your identity, name and address, and suspected or alleged thefts, fraud, assault or other criminal behavior. |
From crime and fraud prevention agencies, from you, from witnesses, and from the police. |
To protect customers, the public and our business against risks and crime, to prevent loss, to prosecute crime, and to defend ourselves. |
Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors. |
Aggregated personal information does not personally identify you or any other visitor or user of the Sites. We may use aggregated personal information such as statistical or demographic information for any purpose, including for statistical analysis and research.
2. Additional Purposes for Using Personal Information
In addition to the uses set forth in the “Collection, Use, and Disclosure of Personal Information” section above, we may use and share the categories of personal information identified below:
To comply with applicable legal and regulatory requests and obligations (including investigations).
- To establish or defend legal claims and allegations.
- For security or the prevention, detection, or investigation of fraud; suspected or actual illegal activity; violations of meowbox policy or rules; or other misconduct.
- To seek advice and consultation from lawyers, auditors, insurance companies, and other professional advisers.
- With potential or actual purchasers of all or part of our business in connection with a business transaction.
Cookie Policy
Like many commercial websites, we analyze how visitors use the Sites through what is known as "cookie" technology. A cookie is a small text file that is placed on your computer when you access the Sites and allows us to recognize you each time you visit the Sites. We may use cookies to (1) allow you to use the Sites without having to re enter your username; (2) enhance or personalize your Site usage and shopping experience; (3) monitor Site usage; (4) manage the Sites; and (5) improve the Sites and our products and services, including providing you with interest-based ads. For more information on our advertising, see the “Interest-Based Advertising" section below.If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features that are currently on the Sites, or that we may put on the Sites in the future. Note that browser-management tools for cookies are outside of our control and we cannot guarantee their effectiveness.
Web Beacons (Clear Gifs/Web Bugs)
We may also use web beacons on the Sites, in our emails, and in our advertisements on other websites. Web beacons are tiny graphic images that are used to collect information about your visit to the Sites, such as the pages you view and the features you use, as well as information about whether you open and/or act upon one of our emails or advertisements. We may also collect the URL of the website you visited immediately before coming to the Sites. Web beacons help us analyze the Site visitors’ behavior and measure the effectiveness of the Sites and our advertising. We may work with service providers that help us track, collect and analyze this information.
We may combine the information we collect through cookies and web beacons with other information we have collected from you or information from other sources.
3. Internet-Based Advertising
We may use on the Sites third-party advertising companies such as those provided by Google and Facebook that use tracking technologies to serve our advertisements across the Internet. These advertising companies may collect information about your visits to the Sites and other websites and your interaction with our advertising and other communications. These advertising companies serve ads on behalf of us and others on nonaffiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your visits to the Sites and elsewhere over time. Other companies may also use such technology to advertise on the Sites.
You have the choice to tell us not to collect and use this information, and in some jurisdictions we will only engage in interest-based advertising if you opt-in. If you would like more information about this practice and to know your choices concerning interest-based ads, visit https://optout.networkadvertising.org/ or https://youradchoices.com/control .
- In Canada, please visit http://youradchoices.ca/choices/
- In the EU, please visit http://www.youronlinechoices.eu/
4. Security
meobox uses commercially reasonable physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. When you enter sensitive information (such as your credit card number) on our registration or order forms, we encrypt that information using secure socket layer (SSL) technology. Please be aware, however, that no security measures are perfect or impenetrable. You remain responsible for protecting your username and password and for the security of information you transmit to us over the internet.
5. Children’s Privacy
The Sites are not directed to children under the age of 13, and meowbox will never knowingly collect personal or other information from anyone it knows is under the age of 13. Persons over 13 but under 18 years of age may use the Sites only in conjunction with and under the supervision of a parent or legal guardian.
6. Third-Party Websites and Accounts
The Sites may contain links to third-party websites, such as social media sites like Facebook, Instagram and Twitter, which may have privacy policies that differ from our own. We are not in any way responsible for the activities and practices that take place on these websites and Sites. Accordingly, we recommend that you review the privacy policy posted on any external site before disclosing any personal information. Please contact those websites and Sites directly if you have any questions about their privacy policies.
You may choose to create accounts on websites or Sites owned or controlled by third parties to purchase our products. These third parties may use your information for their own purposes, including for behavioral advertising and analytics purposes. We do not control and are not responsible for the collection, use or other processing of your information by these third parties through the accounts you create with them. Please refer to their privacy policies to learn about how they handle your personal information.
7. Your Privacy Rights
You can stop email marketing from us by using the “opt out,” or “unsubscribe” mechanism at the bottom of our email marketing messages. We may give you a choice about stopping just one kind of email or opting out of all email marketing from us.
If you want to learn more about the personal information that meowbox has about you, or you would like to update or change that information, or deactivate your account, please contact us by email at humans@meowbox.com. Note that deactivating your account does not cause your account information to be deleted from our servers.
8. Your California Privacy Rights
In addition to the rights described in the “Your Privacy Rights” section above, if you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us as set forth in the “Contact Us” section below. Please allow up to 30 days for us to process your request. You may submit such a request once per year.
If you are a California resident, California law also provides you with the following rights with respect to your personal information:
- The right to know what personal information we have collected, used, disclosed and sold about you. To submit a request to know, you may call us at 1-866-308-6369, or 1-866-308-MEOW, or visit our contact form. You also may designate an authorized agent to make a request for access on your behalf.
- The right to request that we delete any personal information we have collected about you. To submit a request for deletion, you may call us at 1-866-308-6369, or 1-866-308-MEOW, or visit our contact form. You also may designate an authorized agent to make a request for deletion on your behalf.
- The right to opt-out of the sale of your personal information by visiting our contact form. You also may designate an authorized agent to make a request to opt-out of the sale of your personal information on your behalf. Please see below for the categories of personal information we have sold about you in the preceding 12 months.
- When you exercise these rights and submit a request to us, we will verify your identity, which may include asking you to log in to your account if you have one with us. If you do not have an account with us, we may ask for your email address, order numbers of previous orders of our products and services, the last four digits of a credit or debit card or a bank account number used to make a purchase, the date of your last purchase from us, or other information that we believe you will know that will allow us to verify that the request is coming from the person named in the request.
Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.
a. Sale of personal information.
We engage in personalized or targeted advertising. In connection with such advertising, we may share the following categories of information with advertising networks and providers, advertisers, analytics providers, and social media networks, which may be considered a sale under California law:
Device information and identifiers, such as unique advertising identifiers and cookies, and IP address; usage information, such as browsing history; location information, such as city; and inference data.
b. Right to Removal of Posted Information – California Minors
If you are under 18 years of age, reside in California, and have provided us with information, you have the right to request the removal of unwanted information that you publicly post on the Site. To request removal of such information, you can contact us as provided below. Upon receiving such a request we will make sure that the information is not publicly available on the Site, but the information may not be completely or comprehensively removed from our systems and databases.
9. Do No Track
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, meowbox and the Sites do not recognize DNT.
10. Visitors from Outside the United States & Canada – Cross Border Transfer
Your personal information may be stored in Canada and processed in any country where we have facilities or in which we engage third party service providers, notably in the USA. As a result, your personal information may be transferred to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of your country, it is subject to the laws of the country in which it is located, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.
However, our practices regarding your personal information will at all times continue to be governed by this Privacy Policy and, if applicable, we will comply with the GDPR requirements providing adequate protection for the transfer of personal information from the EU/EEA to third countries, such as entering into standard contractual clauses.
11. Changes to this Policy
We reserve the right to amend this Policy at any time. We will post all changes to this Policy on the Sites, so you should review this Policy periodically. Any such amendments to this Policy may apply to information we collect in the future as well as any information we obtained prior to such amendment. If we make a material change to this Policy, we will provide appropriate notice as required by law.
12. Contact Us
If you have any questions or comments regarding the Policy or how we collect and use your information, please contact us at:
202-2323 Quebec St.
Vancouver, BC V5T 4S7
Phone: 1-866-308-6369 or 1-866-308-MEOW
E-mail: humans@meowbox.com
If we need, or are required, to contact you concerning any event that involves your information, we may do so by email, telephone, or mail. If you make a purchase, we will send you a confirmation email.
Last Updated May 2024